Marketing fitness tips for 2010
The New Year is almost upon us and now is a great time to make sure your brand and marketing are in good shape for the year ahead. Here are a few pointers to help you.
Test, test, test!
If you aren’t already fanatical about testing your marketing campaigns before rolling out en masse then make testing your New Year’s resolution as it will save you money and make your campaigns more effective.
Make sure your brand shapes up
Carry out a brand audit to make sure your brand is being used consistently and accurately and reflects your brand promise. Check out your competitors to make sure your brand still stands out from the crowd.
Maximise the impact of your communications
Use a multi-channel and integrated approach to your marketing communications to get more bang for your bucks in 2010. Try out a new marketing channel every month and remember don’t forget to test first! With everybody going digital in 2009 there are opportunities in printed media for 2010 as it has become a less crowded space.
Make creativity your best friend
Be creative and innovative in your marketing to create and underline your point of difference to generate more sales and marketing opportunities. Don’t keep churning out the same stuff – dare to be different!
Be aware of how Google’s major indexing update will affect your website traffic
Responding to increased competition from Bing, Microsoft’s new search engine, Google are about to launch a major update that will affect the search visibility of your website. Search is moving into real-time social media: Being able to get info on breaking events is clearly a priority for Google and Bing, with both Twitter and Facebook launching real-time search engines, they needed to respond.
Review your website
Make sure your website and blog are up-to-date and are still relevant, fresh and inspiring. Are there areas that could be improved or changes that you have been putting off due to budgetary constraints. Now may be the time to invest to get these things fixed. Remember Google loves the sites that are kept bang up-to-date. Don’t give your customers a reason to click off your site and click on your competitors.
Respond promptly on your social media networks
Monitor your social networks constantly and respond promptly to your customers comments especially when the comment could be damaging. If you wait too long to respond people will speculate and come to their own conclusions as Tiger Woods recently found out. Timely and appropriate responses can often turn an angry customer into an advocate for your business.
I hope you have found these tips useful and if you have any other tips you would like to share with our blog readers please leave a comment below.
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It is interesting to compare the performance of Bing and Google search but i haven’t seen any difference at all in their performance. ”