http://blog.breathe4u.com marketing and design thoughts, views and amusement Thu, 29 Jul 2010 16:40:09 +0000 http://backend.userland.com/rss092 en Choosing a new marketing agency is a great opportunity to ramp up the impact of your brand and marketing communications. Thinking of changing agency? Or maybe you’re hiring some marketing help for the first time. Whether it’s a PR, marketing, digital, DM or any other kind of agency, we thought we’d ... http://blog.breathe4u.com/marketing/make-a-fresh-start/ Pick up your phone. It’s time to think seriously about mobile marketing… With last month’s sell-out of Apple’s iPhone 4 on launch day, it’s clear that the mobile market is thriving, led both by the ever-present hype and some genuinely amazing technology. Do you know anyone who doesn’t have and use ... http://blog.breathe4u.com/marketing/its-for-yoo-hoo/ If you’re good at what you do – and we’re sure you are – you’ll have a pretty clear idea of the best marketing techniques and tactics for your business and customers. But it’s also good to keep an eye on new ideas and alternative approaches. If nothing else, it ... http://blog.breathe4u.com/marketing/smart-marketers-tips/ Christmas, Easter, Bank Holidays… here we go again. Another list of the same old same old promos, mailers and frankly excruciating puns. Some calendar events are done to death, as everyone jumps on the bandwagon of big days and hopefully big spends. But don’t tear up your ... http://blog.breathe4u.com/marketing/is-it-a-date/ Everyone's at it, every pundit and commentator's telling us that social media is the big thing we all need to be into to succeed in 2010. But what does that mean for your business? Maybe you're on facebook or twitter yourself, or you're an early adopter of Google Wave. Chances are ... http://blog.breathe4u.com/marketing/in-your-facebook/ Web Developers and designers don’t have an easy life they design and code a website striving for the very best job they can. They get their code working in Google Chrome, Firefox, Opera even Safari with out too much hassle, as all these browsers render code in very similar ... http://blog.breathe4u.com/marketing/ie9-microsoft-internet-explorer-9th-time-lucky/ The New Year is almost upon us and now is a great time to make sure your brand and marketing are in good shape for the year ahead. Here are a few pointers to help you. Test, test, test! If you aren't already fanatical about testing your marketing campaigns before rolling out en masse then ... http://blog.breathe4u.com/marketing/marketing-fitness-tips-for-2010/ We at Breathe believe that stamps are very visible evidence that Britain is at the cutting edge of creative design and the Royal Mail’s commitment to regularly commissioning new stamp designs throughout the year should be commended. Although so far they have overlooked a very talented bunch of designers based ... http://blog.breathe4u.com/design/support-the-british-stamp/ Web 2.0 and particularly Social Media are hot topics at the moment and we are finding clients are asking us how they can use it to enhance their marketing. So we thought we would put together a short overview along with some useful tips for implementing in your business. Let us ... http://blog.breathe4u.com/web/web-20-what-does-it-mean-for-your-business/ A single word can paint a thousand pictures Be sure of exactly what you want to say. Clarity of thought aids clarity of writing. Think of who is going to read the copy. Picture a person holding the written item and reading it. Imagine where they will be sitting and how they ... http://blog.breathe4u.com/marketing/the-do%e2%80%99s-and-don%e2%80%99ts-of-writing-effective-copy/