Alessi Design Innovation
Since 1980 Alessi have been synonymous with design innovation producing everyday products in collaboration with some of the world’s top designers and architects. Amongst its design classics are Michael Graves’ kettle with its bird shaped whistle and Phillipe Starck’s playful three-legged Juicy Salif citrus squeezer.
We at Breathe have admired Alessi innovation for a number of years now so when Alessi featured in The McKinsey Quarterly I felt compelled to share the link with other interested parties who may have missed the article.
When you get to the article look for the multimedia interactive link just under the photograph of Alberto Alessi and get a behind-the-scenes look at the design and operational processes of one of the world’s best-known design firms. The feature showcases Alessi’s formula for evaluating the risks and rewards of new product designs. It also includes video commentary by Alberto Alessi and a narrated slide show on the design firm.
Will design innovation continue to prosper even in these recessionary times?
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