Breathe Marketing Blog

Web 2.0 and particularly Social Media are hot topics at the moment and we are finding clients are asking us how they can use it to enhance their marketing. So we thought we would put together a short overview along with some useful tips for implementing in your business.

Let us first define Web 2.0 – ‘Web 2.0 refers to a second generation of web development and design which facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social networking sites, video-sharing sites, wikis, blogs, mashup and folksonomies.’ (Definition by Wikipedia, itself part of Web 2.0) (more…)

Your web site is the greatest opportunity to engage and educate your customers and potential customers about your products and services. Now, more than ever, you cannot allow poor web site design and navigation to turn customers away from your business and into the hands of your competitors.

Today 393,373,398 Europeans use the Internet, that’s 48.9% of the population of Europe. Source www.internetworldstats.com. Web sites have become the most essential element of the marketing mix and these days most businesses have a site but it’s not enough just to have an online presence you have to have an effective one.

Everybody sets out to create a well designed and effective web site so why (more…)

Blogs, love them or hate them they are here to stay. Personal, political, product, biased, unbiased, critical……and business blogs, whatever the subject matter blogs are an important part of the web. They have the benefit of being extremely searchable and a powerful part of that are the tags, categories and RSS feeds, all of these make it easy for the customer to find what they are looking for (as long as everything has been tagged and categorised properly). Another important point to remember is to post regularly and make it relevant, there are about 112 million blogs out there (more…)

IE6 has long been a thorn in many a web designer/developers side, its years old and doesn’t render sites  as well as modern browsers. According to the latest statistics at the time of this post IE6 accounts  for 17.4% of browser usage, and this figure I suspect is still dropping, but not fast enough for most of us. (more…)

Make this your first step in web design!

I brought this book shortly after buying Dreamweaver 8. It got me up and running quickly and efficiently and gave me enough confidence to put together my first website (while I was still reading it). It takes you through everything step by step, doesn’t confuse you with techy terms and is friendly and informative in its manner. It also encourages you to look at and change the code (more…)