Maximise the ROI from your Web Site
Your web site is the greatest opportunity to engage and educate your customers and potential customers about your products and services. Now, more than ever, you cannot allow poor web site design and navigation to turn customers away from your business and into the hands of your competitors.
Today 393,373,398 Europeans use the Internet, that’s 48.9% of the population of Europe. Source www.internetworldstats.com. Web sites have become the most essential element of the marketing mix and these days most businesses have a site but it’s not enough just to have an online presence you have to have an effective one.
Everybody sets out to create a well designed and effective web site so why (more…)
Business Blogs And The Benefits
Blogs, love them or hate them they are here to stay. Personal, political, product, biased, unbiased, critical……and business blogs, whatever the subject matter blogs are an important part of the web. They have the benefit of being extremely searchable and a powerful part of that are the tags, categories and RSS feeds, all of these make it easy for the customer to find what they are looking for (as long as everything has been tagged and categorised properly). Another important point to remember is to post regularly and make it relevant, there are about 112 million blogs out there (more…)