Make a fresh start
Choosing a new marketing agency is a great opportunity to ramp up the impact of your brand and marketing communications.
Thinking of changing agency? Or maybe you’re hiring some marketing help for the first time. Whether it’s a PR, marketing, digital, DM or any other kind of agency, we thought we’d share our 8 tips for picking a winner:
- Decide what you need. Before you can evaluate whether an agency can help you, you need to be clear what skills and activities you want them to provide. Think about how you would like to work with them, how you want to communicate, what activities you’re hoping to set up and how much input you need from your agency in planning and coming up with ideas and suggestions for campaigns (more…)
“It’s for yoo-hoo!”
Pick up your phone. It’s time to think seriously about mobile marketing…
With last month’s sell-out of Apple’s iPhone 4 on launch day, it’s clear that the mobile market is thriving, led both by the ever-present hype and some genuinely amazing technology. Do you know anyone who doesn’t have and use a mobile of some kind?
It’s marketing gold dust – a device that, for the majority of users, is at their side or in their pocket for all their waking hours. But using mobile marketing effectively isn’t easy. Many organisations, (more…)