Breathe Marketing Blog

If you’re good at what you do – and we’re sure you are – you’ll have a pretty clear idea of the best marketing techniques and tactics for your business and customers. But it’s also good to keep an eye on new ideas and alternative approaches. If nothing else, it shows your peers, bosses and partners that you’re up to speed with current thinking in the industry.

Our blog is all about giving you food for thought – ideas and opinions which might come in handy when you’re putting together a new campaign or proposal, or when you’re casting about for some inspiration to impress the boss or to move up a gear with a new marketing programme. We keep our posts focused and waffle-free, so it’s a quick hit of our latest, original marketing thoughts and ideas. Some of it may be old hat to you, but some topics might just get you thinking.

Christmas, Easter, Bank Holidays… here we go again. Another list of the same old same old promos, mailers and frankly excruciating puns. Some calendar events are done to death, as everyone jumps on the bandwagon of big days and hopefully big spends. But don’t tear up your year planner just yet. Campaigns and communications around big dates can serve you well, if you give them a bit of creative thought and bear your audience in mind. (more…)

Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010.

But what does that mean for your business? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your social and personal life. It’s a good idea to keep business and pleasure separate, for both your privacy and professionalism. (more…)