Web 2.0 – what does it mean for your business?
Web 2.0 and particularly Social Media are hot topics at the moment and we are finding clients are asking us how they can use it to enhance their marketing. So we thought we would put together a short overview along with some useful tips for implementing in your business.
Let us first define Web 2.0 – ‘Web 2.0 refers to a second generation of web development and design which facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social networking sites, video-sharing sites, wikis, blogs, mashup and folksonomies.’ (Definition by Wikipedia, itself part of Web 2.0) (more…)