A single word can paint a thousand pictures
- Be sure of exactly what you want to say. Clarity of thought aids clarity of writing.
- Think of who is going to read the copy. Picture a person holding the written item and reading it. Imagine where they will be sitting and how they will be holding the item.
- Consider why the person will read this copy. Remember that they know nothing about you and may know little or nothing about your product or service. What advantage will they gain from reading what you have to say?
- Think of your key message. (more…)
