Breathe Marketing Blog

When companies set out to build a Brand they are creating a promise to their customers of what’s on offer from them.  Brand is fundamental to business success, because having built the promise, good delivery then reinforces that Brand and that starts the development of customer loyalty.

As a result, the look and feel of collateral that carries the Brand is also important, because customers judge every interaction with your company against the promise, or expectation, that the Brand (more…)

Your web site is the greatest opportunity to engage and educate your customers and potential customers about your products and services. Now, more than ever, you cannot allow poor web site design and navigation to turn customers away from your business and into the hands of your competitors.

Today 393,373,398 Europeans use the Internet, that’s 48.9% of the population of Europe. Source www.internetworldstats.com. Web sites have become the most essential element of the marketing mix and these days most businesses have a site but it’s not enough just to have an online presence you have to have an effective one.

Everybody sets out to create a well designed and effective web site so why (more…)

Since 1980 Alessi have been synonymous with design innovation producing everyday products in collaboration with some of the world’s top designers and architects. Amongst its design classics are Michael Graves’ kettle with its bird shaped whistle and Phillipe Starck’s playful three-legged Juicy Salif citrus squeezer.

We at Breathe have admired Alessi innovation for a number of years now so when Alessi featured in The McKinsey Quarterly I felt compelled to share the link with other interested parties who may have missed the article. 

When you get to the article look for the multimedia interactive link just under the photograph of Alberto Alessi and get a behind-the-scenes look at the design and operational processes of one of the world’s best-known design firms. The feature showcases Alessi’s formula for evaluating the risks and rewards of new product designs. It also includes video commentary by Alberto Alessi and a narrated slide show on the design firm.

Will design innovation continue to prosper even in these recessionary times?